Reading the Search Engine Results Page

Reading the Search Engine Results Page
We labeled the different parts in  so that we can explain them one by one. (Note that we’re using a Google results page because they get the lion’s share of traffic. Plus, there isn’t much difference between their results page layout and those of Yahoo! and Microsoft Live Search.)

Search Box: The box where you type your search query, or whatever it is that you’re looking for. In this case, it’s roses.

Search Verticals: Links to the vertical search engines, the specialized ones that narrow your search into a specific type of result, such as images or news. Clicking one of these links takes you to a results page with only news or only images.

Page Count: The number of Web pages Google found that match your search query in some way. In this case, it’s a lot.

Time Search Took: How long the search engine took to retrieve your results.

Related Searches: Other topics that contain your query or other searches Google thinks might be relevant.

Images: Picture files that match your query. This comes from Google’s Images vertical engine. Clicking the link would take you to the vertical search results; in this case, a page containing only images of roses.

News Results: Any news results pertaining to your query or containing a keyword. These come from the vertical news engine. Clicking the link would take you to the news page.

Sponsored Links: The paid ads. Note how some of them relate to a specific geographic location near you. This is thanks to the local vertical search engine.

Organic Results: The listing results from a general search of Google’s index, with algorithms applied to determine relevance.

Pagination: Links to the additional pages of results.

Disambiguation: (not pictured) The “Did you mean . . . ?” suggestions that usually displays after a misspelled search query or search queries that turned up very few results. It’s Google trying to guess what you actually wanted. Because [roses] was spelled correctly, no disambiguation appears in . You can test this feature for yourself by searching for [rozes] in Google.


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Pinoytut: Reading the Search Engine Results Page
Reading the Search Engine Results Page
Reading the Search Engine Results Page
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